Marketing Christmas even more

As we all know, a lot of radio stations start playing Christmas music by Thanksgiving. This year, though I realized that even before Halloween a few radio stations already stated playing Christmas music. I thought this was a bit crazy because it seems like we basically just try to skip right past the Fall season and jump right into Winter.

I assumed this was some sort of marketing strategy to not only up their own ratings by playing music that is so universally listened to, but also to put people in more of a Christmas mood, which leads to people being in more of a shopping and spending money mood. I looked up the effect that Christmas music has on shopping and I did find evidence that says it does make people shop more.

In the article it said that 75% of people said that hearing Christmas music puts them in a more festive spirit. It also said that 1 in 4 claim they would be more generous in gift buying when Christmas music they like is being played.

You can check out the article here:

http://www.musicworksforyou.com/in-store-music/christmas-music-does-it-work.html

The owner of most of our local stations is Entercom Communications, which is the 4th largest broadcasting company in the country. So playing Christmas music makes more people listen to their stations, thus making Entercom Communications richer, and also makes people want to spend more money, making other big companies and corporations richer too.