Why So Early?

With Black Friday recently passing I was thinking, when is the last time I got up at 5am. Seriously its not worth it.. But now stores in the mall in my hometown are opening at 12am on Friday, so people can get an even earlier head start. Employees are forced to work ridiculous shifts, into the next day... When you get hired, this is clearly not one of the expectations. I know a girl who works at Hollister, got into work at 12 am, and couldnt leave till 8am on Friday. That kinda shift would be bad enough in the middle of the day, but now it throws off your whole sleep schedule for the next few days as well. A couple of my friends went to the mall for this extravaganza, and they said literally 75% of the mall was drunk.. If people weren't crazy enough being hungover at 5am, then how out of control would it be with a bunch of fresh drunks.. At some point you have to reconsider your priorities and realize making money isn't as important as your workers health and safety..