The movie we viewed in class "Killing Us Softly 4", brought to light many issues that deal with the way mass media portrays women. One of the biggest issues was the fact that most advertisements we see are digitally enhanced. They would take a body part from multiple women to make one perfect model. This is wrong for young girls who feel like they have to compare themselves with somebody who doesn't even look like that.
This is wrong on multiple levels. For one, the women who they put in these magazines don't even want to be photoshopped. An example was Kate Winslet saying that her thighs were 1/3 the size when she appeared on a magazine cover. Cindy Crawford also said that she wishes she could look like Cindy Crawford.
After viewing this film, I think the worst thing that was talked about was the advertisements that show women in a violent romance situation. I don't know why this is appealing, or why marketers use this technique to sell their product. I think it's vulgar, and almost as bad as the influx of shows like toddler's and tiara's. This whole issue of child beauty pageants is also morally wrong, and we see that it's becoming more and more popular, and these little girls are starting to appear in ads.
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